Miner Guides Miner Guides

Miner Guide Branding

Identity created for the Miner Guides of the UTEP Library. The Miner Guides serve as friendly, approachable student helpers that help students with questions about the library and its resources. The branding created was designed with the intent to create inviting and warm characters that will encourage confused students to approach the Miner Guides. Various branding items were created with handdrawn characters and typography that further develop this warm style. Directional signage was also created in this style to help students find the Miner Guides in the library.