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Sun Metro

This poster was made for El Paso’s Sun Metro. The client expressed the need to persuade new bus riders to use the local transportation system. After extensive research the concept of using the bus ticket was developed. We wanted to use the ticket and turn into items that people most likely would use or do while riding the bus. Line was used to convert the tickets into headphones, lipsticks, books, etc.

photo of two posters glam and ride and care and ride photo of two poster jam and ride and bike and ride