Marketing

NOTE: The letter U next to the name of a resource indicates that it is a licensed electronic service that UTEP subscribes to. Off-campus access (unless otherwise specified) to that resource is available and is restricted to current UTEP students, staff, and faculty. 

Ads

• Ad*Access - images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955
• AdFlip.com -- print ads indexed by category, decade (1940s to current), and specialty
• Emergence of Advertising in America, 1850-1920 (Duke University) -- images of over 9,000 advertising items from 1850-1920
• Traces of Advertising Giants--biographical info and selected ads from advertising giants, from the 1800's through the present

Advertising 

• Advertising Age (free registration required) - includes advertising expenditures of leading national advertisers by type of media, leading media companies, top magazines in the U.S., magazine advertising page leaders, magazine circulation rankings, largest media markets, largest ad agencies in the world, etc. Also includes "Top Global Advertisers" and "Top National Advertisers". 
• FactPack 2005: 3rd Annual Guide to Advertising and Marketing -  a supplement to Advertising Age providing latest year's roundup of Advertising facts and figures. 
• Red Books - includes leading advertisers in magazines, newspapers, internet, tv, radio, etc.
• Television Advertising Bureau - click on  "Research Central"

Advertising Agencies-Directories

• AdForum - Directory of advertising agencies 
• Advertising Age AgencyPreview  
• Direct Marketing Market Place: the Networking Source of the Direct Marketing Industry (Main Stacks HF 5415.1 .D57 1993) 
• Standard Directory of Advertisers (Ref HF 5805 .S72 1995)
• Standard Directory of Advertising Agencies (Ref HF 5805 .S724)

Advertising Law

• Emory Law Library Advertising Law

Articles

• Business Source Premier ^U
• Business & Management Practices^U
• Lexis-Nexis Academic Universe ^U
• Knowledge@Wharton (University of Pennsylvania's Wharton School of Business) - Registration required on first use. Provides access to articles based on both research conducted at Wharton and a variety of other sources. 

Associations

• Advertising Research Foundation
• American Academy of Advertising
• American Association of Advertising Agencies
• American Marketing Association
• Business Marketing Association
• Direct Marketing Association
• International Newspaper Marketing Association (INMA)
• Outdoor Advertising Association of America (OAAA)

Books

Search the WorldCat database for books available from other universities and request them through the Interlibrary Loan Department

Brands

• Brandchannel.com
• Branding Resource List (Special Libraries Association) - resources on naming and branding strategies
• Brandweek - articles are indexed in Business Source Premier and other databases
• Business Week: The Best Global Brands
• Encyclopedia of Consumer Brands (Ref HF5415.3 .E27 1994)
• International Directory of Company Histories - provides histories of companies. Significant brands of those companies are often listed (Ref HD2721 .I63)
• Standard Directory of Advertisers - v.2 Brand Name Index (Ref HF 5805 .S72 1995)

Consumer Preferences

• Arbitron (some reports for free) - provides analyses of local market consumer behavior in terms of media and retail consumption
• Consumer Expenditure Survey - this is a relatively small household survey sampled at the national level and for these reasons CE publishes limited geographic data. CE publishes geographic data by region and for selected Metropolitan Statistical Areas (MSAs). The region data can be accessed at http://www.bls.gov/cex/csxregion.htm and the MSA data can be found at http://www.bls.gov/cex/csxmsa.htm. El Paso Texas is not one of the MSAs that they publish data for.
• Sales & Marketing Management. Survey of Buying Power and Media Markets (Main Stacks HF 5437 .S87)
• comScore Networks - link on “Company News” and then “Press Releases”. Its archive goes back to 1997, and the releases are fully keyword searchable. Consider this site if you need to find recent measurements of consumer online behavior and activities.  

Demographics see "Statistics & Demographics" or "Yellow Pages" in this guide

Dictionaries/Glossaries

• AdTerms (University of Texas at Austin)
• Dictionary of Marketing Terms (Ref HF 5415 .D4874 1995)
• Glossary of Market Research Terms 
• Marketing Terms.com 

E-Commerce

• Gale E-Commerce Sourcebook - available online via Gale Virtual Reference Library ^U
• Gale Encyclopedia of E-Commerce - available online via Gale Virtual Reference Library ^U

Encyclopedias

• Encyclopedia of Major Marketing Campaigns, edited by Thomas Riggs (Ref HF5837 .E53 2000) 

General Guides

• AdCracker.com (free subscription)
• AdForum
• Advertising World (University of Texas at Austin) - extensive directory of advertising and marketing links
• Advertising (About.com)  
• Ad Research Center
• D&B Sales & Marketing Solutions
• Marketing Virtual Library: KnowThis.com - a collection of the best and most substantive links on all major areas of marketing
• The Marketing Resource Center
• B2B Online

Handbooks

• Direct Marketing Handbook ( Main Stacks HF5438.25 .D555 1984) 

Go to the "Industry Information" research guide to locate resources on industries. 

International Marketing 

• STAT-USA Internet ^U 

Internet Marketing/Advertising/Statistics

• Admedia
• Avertising on the Internet -  provides an extensive Internet resource directory (Main Stacks HF6146 .I58 Z43 1999)
• CyberAtlas - internet trends and statistics
• e-commerce - e-commerce statistics
• hitwise - competitive intelligence tools such as rankings, demographics, profiler, etc.
• Internet Economy Indicators
• Marketing on the Internet, by Jill H. Ellsworth and Matthew V. Ellsworth (Main Stacks HF6146 .I58E44 1997)
• Marketing on the Internet, by Michael Mathiesen (Main Stacks HF 6146 .I58 M38 1997)
• NUA - Internet trends and statistics 
• Pew Internet & American Life   
• Web Marketing Today Info Center
• Wilsonweb
• The National Telecommunications and Information Administration (NTIA) published the following reports: "Falling through the net" and "Falling through the net--Part II Internet Access and Usage". 
• IT Facts  

Lists/Rankings

• Advertising Age 100 Leading National Advertisers, Top Global Ad Markets, 100 Leading Media Companies, AD AGE 300 magazines, Top 100 Research Companies, Top 200 Brands
• BtoB - Top100 business-to-business advertisers:
• Marketing Information Net Directory
• Red Books Online: Leading Advertisers Ranked by Competitive Media Reporting

Magazines/Publications (articles indexed in the Business Source Premier or other databases)

• Advertising Age --(free registration required) - Primary source of advertising news. It includes advertising expenditures of leading national advertisers by type of media, leading media companies, top magazines in the U.S., magazine advertising page leaders, magazine circulation rankings, largest media markets, largest ad agencies in the world, and more.
• Adweek
• Brandweek
• DM News 
• Mediaweek
• Sales & Marketing Management

Market Research Reports see also the "Industry Information" research guide under the "Industry Overviews" category

Market research reports typically include market size, trends, industry forecasts, price trends, purchasing statistics, profiles of the major competitors, results of surveys and polls of buyers and sellers, forecasts of future growth, market share, market segments, import/export trends and related data. The market research report is designed for businesses that want to enter a new market or learn about trends in a market they already operate in. 

Market research reports are very expensive but there are cheaper alternatives and methods for finding at least some of this data. This includes tracking down trade journals and newsletters via traditional (and less expensive) databases that excerpt from fulltext market research reports or provide summaries; accessing press releases from the market research producers themselves, and linking to selected market research publisher's Web sites.  

• Business Source Premier^U
• Business & Industry ^U  Includes the Datamonitor Industry Market Research reports which provide global and country specific market analysis for specific companies. Enter name of company in the "Company" field and use the "From a Specific Source" field to search the publication.
• Lexis-Nexis Statistical Universe ^U  
• STAT-USA Internet  ^U - includes a series of market research reports called International Market Insights and Best Market Reports. These studies focus primarily on worldwide and international factors relating to a particular market, product or industry. These reports only provide information for countries outside the United States.  For information on the U.S. go to the Statistical Abstract of the United States and other databases mentioned in this section. 
• Euromonitor.com, and Datamonitor.com are examples of leading market research report producers that provide free excerpts and samples.

Ratings 

• Nielson Ratings & Rankings 
• Nielson Wire

Statistics & Demographics

• Rand McNally Commercial Atlas & Marketing Guide - This atlas provides current information on demographics for marketing.  Maps and tables are included showing populations, income, and housing and sales data (with projections) for the U.S. (Maps G 1019 .R22)
• American Demographics Magazine - articles indexed in Business Source Premier ^U
• Marketing to Women - articles indexed in Business & Industry^U
• Marketing to the Emerging Majorities - articles indexed in Business & Industry^U
• American FactFinder (U.S. Census Bureau) - the main look-up site to quickly find the most commonly sought after information.  You can select a region (which can be the U.S. as a whole, a state or a specific county), then search for a particular type of data (which can be related to population, demographics, housing, or business) 
• FedStats - easy-to-use gateway to government statistics. Access statistics by topic index A-Z or a general search
• Ameristats - summaries and trends of United States demographics based on Census data
• Annual Retail Trade Survey
• Business Statistics of the United States (Ref Desk HC101 .A131222)
• Census Tract Resources
• County Business Patterns 
• The Clustered World: How we Live, What we Buy, and What it all Means About Who We Are by Michael J. Weiss (Main Stacks HN 59.2 .W449 2000)  
• Demographics USA (Ref Desk HF 5415.1 .D464 1998)
• The Insider's guide to demographic know-how: everything you need to find, analyze, and use information about your customers / (edited by) Diane Crispell (Main Stacks HF 5415.2 .I57 1993) 
• International Marketing Data and Statistics (Ref HA42 .I56)
• Internetstats
• Lexis-Nexis Statistical Universe ^U
• Lifestyle Market Segmentation by Ronald D. Michman (Main Stacks HF5415 .I27 .M53 1991)
• Marketing to American Latinos: a guide to the in-culture approach by M. Isabel Valdes (Main Stacks HC 110 .C6 V35 2000) 
• Refdesk.com Population/ Demographic Resources
• The Right Site - (free registration required) demographic reports compiled from U.S. Census data
• STAT-USA/Internet ^U
• State & County QuickFacts (U.S. Census Bureau)-- This site lets you quickly compare key statistics of a single state to the U.S. as a whole, or a county to its state as a whole. The tables include demographic elements like breakdown by sex or age persons per household median income business facts like retail sales, manufacturer shipments and number of minority-owned businesses and geographic data like land area and persons per square mile 
• State Data Center Program - sources of demographic, economic, and social statistics produced by the Census Bureau. 
• Statistical Abstract of the United States (Ref Desk HA202.U5) - Also available online at http://www.census.gov/statab/www/
• US Bureau of Labor Statistics
• US Census Bureau (Home Page) - The "State & County Quick Facts" link helps to easily locate information such as education and income levels of a given state. In "Access Tools" the "Census Tract Street Locator" allows the user to very quickly identify the tract the user lives in by simply entering his/her address. The "American Fact Finder" helps users to easily obtain particular information by state, county, or county subdivision.
• U.S. Department of Education - Click on "Research & Statistics" on the right sidebar, then click on "National Center for Educational Statistics", then click on "Publications" at the bottom of the page, then enter terms such as "internet use" and select the " by product description" option.  
• USA Counties 
• What Kids Buy and Why: the Psychology of Marketing to Kids by Dan S. Acuff with Robert H.Reiher (Main Stacks HF5415.32 .A25 1997)
• Wise Up to Teens: Insights Into Marketing and Advertising to Teenagers by Peter Zollo (Main Stacks HF 5415.32 .Z65 1999)
• World Advertising Expenditures - go to "Insight" and select "Bob Coen’s Insider’s Report" to retrieve advertising expenditures 1776 to present
• You Are Where You Live - zip code look up for neighborhood lifestyles
• Trade associations may be good sources for statistical information on sales and demographics of buyers.

Yellow Pages

• superpages.com - searchable by keyword, category, distance, etc.

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 Page created & maintained by  Lilia Fernandez
Last updated: 04/01/09