Book Chapters

Hua Wang & Arvind Singhal (2021).  Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education. A chapter in Frank, L. and Falzone, P. (eds) (2021). Entertainment education behind the scenes: Case studies for theory and practice.London, UK: Palgrave Macmillan.

Hua Wang & Arvind Singhal (2021).  Theorizing Entertainment-Education: A Complementary Perspective to the Development of Entertainment Theory.  In P. Vorderer and C. Klimmt (Eds) (819-838). Oxford Handbook of Entertainment Theory. Oxford, UK.: Oxford University Press.

Singhal, Arvind (2020).    Mahatma Gandhi: A Life So Keenly Observed. Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age (pp. ix-xi).  Los Angeles, CA: SAGE Publications.

Andrea Fried & Arvind Singhal (2020).   A second order observation of organisational deviance. In A. Fried (Ed.). Organizational Deviance in a World of Standards (pp. 21-38).  London, UK: Oxford University Press.  

Peer J. Svenkerud and Arvind Singhal (2019). Diffusing the Soul of the North. In Soelberg, F., Browning, L., & Sones, Jan O. (Ed.).   In Soelberg, F., Browning, L., & Sones, Jan O. (Ed.). The High North in a Time of Transition. Gutsy Narratives and Wild Observations (pp. 67-76). London: Routledge.

Henri Lipmanowicz, Arvind Singhal, Keith McCandless, & Hua Wang (2015).  Liberating Structures: Engaging Everyone to Build a Good Life Together.  A chapter in H. Wang (Ed.) Communication and “the good life.” (ICA Theme Book Series, Volume 2, pp. 233-246). New York: Peter Lang.

Do Kyun Kim, Arvind Singhal, & Gary Kreps (2014). Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion. In D. Kim, A. Singhal, & G. Kreps (Eds.)Health Communication: Strategies for Developing Global Health Programs (pp. 1-9). New York: Peter Lang.

Hua Wang & Arvind Singhal (2014). Digital Games: The SECRET of Alternative Health Realities. In D. Kim, A. Singhal, & G. Kreps (Eds.) Health Communication: Strategies for Developing Global Health Programs (pp. 67-79). New York: Peter Lang.

Arvind Singhal (2014). The Positive Deviance Approach to Designing and Implementing Health Communication Interventions. In D. Kim, A. Singhal, & G. Kreps (Eds.)Health Communication: Strategies for Developing Global Health Programs (pp. 174-189). New York: Peter Lang.

Laurel Felt, Lucia Dura, & Arvind Singhal (2014). Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms. In D. Kim, A. Singhal, & G. Kreps (Eds.)Health Communication: Strategies for Developing Global Health Programs (pp. 334-351). New York: Peter Lang.

Arvind Singhal (2013). Creating More Substance, Connections, and Ideas in the Classroom. In H. Lipmanowicz and K. McCandless, The Surprising Power of Liberating Structures: Simple Rules to Unleash a Culture of Innovation (pp. 138-144). Seattle, WA: Liberating Structures Press.

 Arvind Singhal (2013). Deconstructing and Reconstructing Cultural Representations to Strengthen HIV/AIDS Interventions in Africa. In Gustavo Subero (Ed.)HIV in World Cultures: Three Decades of Representations. (pp. 155-164). Surrey, England: Ashgate Publishing.

Arvind Singhal (2013). Transforming education from the inside-out: Positive Deviance to enhance learning and student retention. A chapter in Roger Hiemstra and Philippe Carré (Eds.) A Feast of Learning: International Perspectives on Adult Learning and Change (pp. 141-159). Charlotte, NC: Information Age Publishing.

Arvind Singhal (2011). Juanita Publicly asks “What will you do for me, Mayoral Candidate”: Children, Media, and Health Advocacy in Colombia. In Cecilia von Felitzen, Ulla Carlsson, & Catharina Bucht (Eds.) (2011). New Questions, New Insights, New Approaches on Media for Children & Youth (pp. 145-154). Yearbook 2011. Gothenburg, Sweden: NORDICOM.

Arvind Singhal and Karen Greiner (2011). Using the Positive Deviance approach to reduce MRSA at the Veterans Administration Healthcare System in Pittsburgh. In A. Suchman, D. Sluyter & P. Williamson (Eds.). Leading Change in Healthcare: Transforming Organizations Using Complexity, Positive Psychology, and Relationship Centered-Care (pp. 177-209).   New York: Radcliffe Publishing.

Arvind Singhal (2011). Turning Diffusion of Innovations Paradigm on its Head. A chapter in Arun Vishwanath and George Barnett (Eds.). The diffusion of innovations: A Communication Science Perspective (pp. 192-205). New York: Peter Lang Publishers.

 Arvind Singhal, Elizabeth Rattine-Flaherty and Molly A. Mayer (2010). Can Communication Be Socially Responsible and Commercially Viable? An Assessment of Sa Paqsikat Nq Araw, an Entertainment-Education Radio Series in the Philippines. In Michael B. Hinner (Ed.) (2010), Interrelationships of Business and Communication (pp. 329-347).  Berlin, Germany: Peter Lang GmbH.

Lucia Dura, Arvind Singhal and Eliana Elias (2010). Listener as Producer: Minga Peru's Intercultural Radio Educative Project in the Peruvian Amazon. In Michael B. Hinner (Ed.) (2010), Interface of Business and Culture (pp. 481-502). Berlin, Germany: Peter Lang GmbH.

Hua Wang and Arvind Singhal (in press).  Entertainment-Education through Digital Games.  In Ute Ritterfeld, Michael J. Cody, & Peter Vorderer (Eds.) Serious Games: Mechanisms and Effects.  New York: Routledge.

 Everett M. Rogers, Arvind Singhal, and Margaret M. Quinlan (2009). Diffusion of Innovations. In Don W. Stacks and Michael Salwen (eds.), An Integrated Approach to Communication Theory and Research.  Second Edition. Mahwah, NJ: Lawrence Erlbaum Associates.

 Lynn M. Harter, Devendra Sharma, Saumya Pant, Arvind Singhal, and Yogita Sharma  (2007). Catalyzing Social Reform Through Participatory Folk Performances in Rural India. A chapter in Larry Frey and Kevin Carragee (Eds.) Communication and Social Activism. Cresskill, NJ: Hampton Press.

 Nagesh Rao, Arvind Singhal, Li Ren, and Jianying Zhang (2007). Is the Chinese Self-Construal in Transition? In Hinner, M.B. (Ed.), The Influence of Culture in the World of Business Volume 4 (pp. 453-484). Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation (A Forum for General and Intercultural Business Communication). Frankfurt am Main, Germany: Peter Lang GmbH.  Published previously in the Asian Journal of Communication (2001). Republished with permission.

 Arvind Singhal and Motoko Nagao (2007). Assertiveness as Communication Competence:  A Comparison of the Communication Styles of American and Japanese Students.  In Hinner, M.B. (Ed.), The Influence of Culture in the World of Business Volume 4 (pp. 229-248). Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation (A Forum for General and Intercultural Business Communication). Frankfurt am Main, Germany: Peter Lang GmbH.   Published previously in the Asian Journal of Communication (2002)). Republished with permission.

 Arvind Singhal (in press). Studying Entertainment-Education Effects: Going Beyond the Usual. In K. Barker and M. Sabido (Eds.), Best Practices on Promoting Gender Equality through Media Programs. Burlington, Vermont, Population Media Center.

Arvind Singhal, Kimani Njogu, Martine Bouman, and Eliana Elias (2006). Entertainment-eduction and health promotion: A Cross-Continental Journey. In A. Singhal and J.W. Dearing, Communication of innovations: A Journey with Ev Rogers (pp. 199-229). Thousand Oaks, CA: Sage.

James W. Dearing and Arvind Singhal (2006). Communication of Innovations: A Journey with Ev Rogers. In A. Singhal and J.W. Dearing, Communication of innovations: A journey with Ev Rogers (pp. 15-28). Thousand Oaks, CA: Sage.

Arvind Singhal (2005). In A Celebration in Words: Sage 40 (1965-2005) (pp. 126-127). Thousand Oaks, CA: Sage Publications. 

 Arvind Singhal, Peer J. Svenkerud, Prashant Malaviya, Everett M. Rogers, and Vijay Krishna (2005). Bridging Digital Divides: Lessons Learned from the Information Technology Initiatives of the Grameen Bank in Bangladesh. In O. Hemer and T. Tufte (eds.), Media, Communication and Social Change: Rethinking Communication for Development. Copenhagen, Denmark: Nordicom.

Arvind Singhal, Ketan Chitnis, and Ami Sengupta (2005). Cross-Border Mass-Mediated Health Narratives: Narrative Transparency, “Safe Sex”, and Indian Viewers. In L.M. Harter, P.M. Japp, and C.S. Beck (eds), Co-constructing Our Health: The Implications of Narratives for Enacting Illness and Wellness. Mahwah, NJ: Lawrence Erlbaum Associates.

Arvind Singhal (2004). Llevar Puesto un Pendelus, Cacerolazos, y Corchos que Flotan: (De)Construyendo la Cultura y el Genero Papa Promover Comunidades Saludables? In E.E. Valdeavellano and E.N. Riquelme (eds.), Salud Reproductiva en la Amazonia: Perspectivas desde la Cultura, el Genero y la Communicacion (pp. 47 to 55).  Iquitos, Peru: Minga Peru.

Arvind Singhal and Everett M. Rogers (2004). The Status of Entertainment-Education Worldwide. In A. Singhal, M. J. Cody, E.M. Rogers, & M. Sabido (eds.), Entertainment-Education and Social Change: History, Research, and Practice (pp. 3-20). Mahwah, NJ: Lawrence Erlbaum Associates.

 Shereen Usdin, Arvind Singhal, Thuli Shongwe, Sue Goldstein, and Agnes Shabalala (2004). No short Cuts in Entertainment-Education: Designing Soul City Step-by-Step. In A. Singhal, M. J. Cody, E.M. Rogers, & M. Sabido (eds.), Entertainment-Education and Social Change: History, Research, and Practice (pp. 153-176). Mahwah, NJ: Lawrence Erlbaum Associates.

 Arvind Singhal, A. (2004).  Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed. In A. Singhal, M. J. Cody, E.M. Rogers, & M. Sabido (eds.), Entertainment-Education and Social Change: History, Research, and Practice (pp. 377-398). Mahwah, NJ: Lawrence Erlbaum Associates.

Arvind Singhal, Devendra Sharma, Michael J. Papa, and Kim Witte (2004). Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts with Community Listening and Service Delivery in India. In A. Singhal, M. J. Cody, E. M. Rogers, & M. Sabido (eds.), Entertainment-Education and Social Change: History, Research, and Practices (pp. 351-376). Mahwah, NJ: Lawrence Erlbaum Associates.

Arvind Singhal (2003). Communication Strategies for Confronting AIDS: Empowering the Children of Africa. In Arvind Singhal and W. Stephen Howard (Eds.) The Children of Africa Confront AIDS: From Vulnerability to Possibility (pp. 230-246). Athens, OH: Ohio University Press.

 Arvind Singhal, Shereen Usdin, Esca Scheepers, Sue Goldstein, and Garth Japhet (2003). Entertainment-Education Strategy in Development Communication. In C.C. Okigbo and F. Eribo (eds.), Development and Communication in Africa (pp. 141-153). Lanham, MD: Rowman & Littlefield. 

Arvind Singhal and Everett M. Rogers (2001). The Entertainment-Education Strategy in Communication Campaigns.  In R.E. Rice and C. Atkins (eds.) Public Communication Campaigns, 3rd Edition. Thousand Oaks, CA: Sage Publications.

Arvind Singhal and Krishna Kandath (2001). The Role of Communication Networks in Environment Education and Training Activities. In T. Wentling, R. Adhikarya, and C. Teoh (eds.), Participatory Environment Education and Training for Sustainable Agriculture.  Rome, Italy: Food and Agriculture Organization of the United Nations.

Parichart Sthapitanonda-Sarabol and Arvind Singhal (1999). Cultural Shareability, Role Modeling, and Para-Social Interaction in an Entertainment-Education Film: The Effects of Karate Kids on Thai Street Children.  In S. Ralph, J.L. Brown, & T. Lees (eds.), Youth and Global Media (pp. 205-217). Luton: University of Luton Press.

William J. Brown and Arvind Singhal (1999). Entertainment-Education Media Strategies for Social Change: Promises and Problems.  In D. Demers and K. Vishwanath (Eds). Mass Media, Social Control, and Social Change. Ames, IA: Iowa State University Press.

Arvind Singhal, Sweety Law, Krishna Kandath, and D.V. Ghanekar (1999). Investigating (Dis)empowering Attitudes and Behaviors of Women Dairy Farmers and the Effects of the Three Intervention Programs in the Kolhapur and Jaipur District Milk Unions of India.  In National Dairy Development Board, Women’s Empowerment Through Dairy Cooperatives in India pp. 102-132.

Michael J. Papa and Arvind Singhal (1999). The Empowering and Disempowering Dimensions in the Communication of Women Dairy Farmers. In National Dairy Development Board, Women’s Empowerment Through Dairy Cooperatives in India pp. 133-185.

Arvind Singhal, Saumya Pant, and Everett M. Rogers (2000). Environmental Activism through 'Yeh Kahan Aa Gaye Hum,' an Entertainment-Education Radio Soap Opera in India. In Manfred Oepen and Winfried Hamacher (Eds.), Communicating the Environment: Environmental Communication for Sustainable Development (pp. 176-183), Frankfurt, Germany, Peter Lang.

Arvind Singhal, Peer J. Svenkerud, Rita L. Rahoi-Gilchrist (1998). Cultural Transcendence as an Alternative to Cultural Imperialim: Role of Pro-Social Entertainment Television Programs in Developing Countries. In S.R. Melkote, P. Shields, & B.C. Agrawal (eds.), International Satellite Broadcasting in South Asia: Political, Economic, and Cultural Implications pp. 249-271. New York: University Press of America. 

William J. Brown and Arvind Singhal (1998). Ethical Guidelines for Promoting Prosocial Messages through the Popular Media.  In G. Edgerton, M.T. Marsden, & J. Nachbar (eds.), In the Eye of the Beholder: Critical Perspectives in Popular Film and Television (pp. 207-223). Bowling Green: Bowling Green State University Press. 

Everett M. Rogers and Arvind Singhal (1996). Diffusion of Innovations. In Michael Salwen  and Don W. Stacks (eds.), An Integrated Approach to Communication Theory and Research (pp. 409-420), Norwood, NJ: Lawrence Erlbaum Associates. 

William J. Brown and Arvind Singhal (1995). Influencing the Character of Entertainment Television: Ethical Dilemmas of Pro-Social Programming. In Don E. Eberly (ed.), The Content of America’s Character: Recovering Civic Virtue (pp. 333-346), New York: Madison Books

Arvind Singhal and Everett M. Rogers (1994). Persuasion and Planned Social Change.  In Erv Bettinghaus & Michael J. Cody (eds.), Persuasive Communication (pp. 379-397), Fifth Edition, New York: Harcourt Brace College Publishers.

Arvind Singhal and Vijay Krishna (1994). An Analysis of the Mass Media System in Syria. In H. Mowlana and Y. Kamalipour (eds.), Mass Media in the Middle East: A Comprehensive Handbook (pp. 261-272), Westport, CT: Greenwood Publishing Group.

Noshir Contractor, Arvind Singhal, and Everett M. Rogers (1993). Satellite Television and Development in India: A Utopian, Dystopian, Neutral, and Contingency View. In K.S. Nair and Shirley A. White (eds.), Perspectives on Development Communication (pp. 230-249), New Delhi: Sage.

Arvind Singhal, Everett M. Rogers, and William J. Brown (1993). Entertainment Telenovelas for Development: Lessons Learned. In Anamaria Fadul (ed.), Serial Fiction in TV: The Latin American Telenovelas, Sao Paulo, Brasil: Escola de Communicacoess e Artes, Universidade de Sao Paulo.

Arvind Singhal (1992). Bangalore, India’s ‘Silicon Valley’ Lessons for Technology Transfer and High-Tech Development. Proceedings of the College of Innovation Management and Entrepreneurship, COLIME/ORSA/TIMS.

Arvind Singhal, Everett M. Rogers, H. Sawhney, and D. Gibson (1990). Bangalore: India’s Emerging Technopolis. In Frederick Williams and David Gibson (eds.), Technology Transfer: A Communication Perspective (pp. 240-257), Newbury Park, CA: Sage.

Everett M. Rogers and Arvind Singhal (1990). New Perspectives on Health Communication: The Academic Perspective.  In Charles Atkins and Elaine Arkin (eds.), Mass Communication and Public Health (pp. 176-181), Newbury Park, CA: Sage.

Arvind Singhal and Everett M. Rogers (1989). Pro-Social Television for Development in India. In Ronald E. Rice and Charles Atkins (Eds.), Public Communication Campaigns, Second Edition (pp. 331-350), Newbury Park, CA: Sage.