Books

Books

Book	About the Book	Reviews (click link to read more)
	At Billings Clinic in Billings Montana, healthcare associated infections plunged when all members of the organization - nurses, physicians, housekeepers, food servers, therapists, and executives - joined a collaborative effort that allowed each person to contribute to the cause of saving lives and preventing suffering. The initiative was based on Positive Deviance, the organizational and behavioral change strategy that enables communities to discover and amplify the things that are already working and devise new solutions tailored to their own specific work environments. In the process, they improved patient safety, developed healthy human networks that increased cooperation, enhanced harmonious workplace relationships and inspired continual commitment to Download Copy
	Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities. Order Book
	Positive Deviance (PD) is an approach to social change that enables communities and organizations to discover the wisdom they already have, and then to act on it. The premise of PD is that in every community there are certain individuals or groups whose uncommon practices or strategies enable them to find better solutions to problems than neighbors and peers who have access to the same resources. PD is led by people in the community who help identify and spread the successful practices. Ideas for change are more likely to be accepted and adopted when they are based on existing local wisdom than they are when outside exports try to impose them. This book tells the remarkable story of how a people-centered approach to organizational and social change, accompanied by sound scientific and technical expertise, yielded positive quality outcomes for ordinary citizens, health care institutions and their patients, and society in general. This work draws upon the collective wisdom and experience of infection control practitioners, doctors, public health authorities, nurses, social and organizational change practitioners, health care administrators, patients and front line workers. Additional benefits of use of the PD process to fight infection turned out to be improved workplace relationships, healthier and more resilient organizational cultures, and expanded networks of people in many fields and geographical locations who shared ideas, resources and the inspiration of their own contributions to saving lives. Download Copy
	Some girls in conflict-ridden Northern Uganda resort to transactional sex to have a mat to sleep on at night. And with the prospect of earning more money in a day than their parents might make in a month, many girls in East Java, Indonesia fall into work in the sex industry. Children face sexual exploitation worldwide, especially when they have little support to avoid them, have few skills that give them options, and little sense of their own value and possible alternative futures. The Positive Deviance approach to social change finds solutions to common problems in the behaviors of positive outliers-those who defy the worst odds in the face of seemingly intractable problems and present social proof that local and actionable solutions to those problems are equally available to their peers. This monograph documents two child protection projects implemented by Save the Children using the Positive Deviance approach. Download Copy
	There’s a myth that educational TV and media for young people and adults have to be dull and serious, that it cannot be fun, engaging and entertaining. This publication questions this myth. We believe that one can address serious social issues through popular, entertainment media genres. Entertainment-Education (E-E or edutainment from now on) strategies for social change use traditional and nontraditional entertainment formats and the power of their narrative attributes, to engage mass audiences to question their existing realities and mobilize for social change. E-E strategies produce pop culture with a purpose. Download Copy
	This collection of 10 original essays honors the intellectual legacy of Professor Everett M Rogers (1931-2004), a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on social change topics that not only piqued Roger's curiosity, but to which he made seminal and lasting contributions. Overall, this book demonstrates the diversity of Roger's contributions to the fields of communication science, marketing, organizational change, sociology, and social psychology. Each essay illustrates some of his insights in practice. Together they add up to a stimulating picture of social change approaches which are effective across disciplines, and which will serve as a starting point for future scholarship and practice. Order Book	Journal of Creative Communications Digital Opportunity American Journal of Preventive Medicine
	Conventionally, analysts of social change perceive organizational initiatives in binary terms: for instance, projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualistic sentiment, this important book argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action. Order Book	The Tribune (India) Bhaswati Das IIMB Management Review Dawn (Reviewed by Moniza Inam)
	From Book News, Inc. Singhal (communication, Ohio U.) and Rogers (communication and journalism, U. of New Mexico) synthesize lessons learned about effective HIV/AIDS prevention programs around the world, emphasizing communication strategies. They also suggest directions for more effective programs to control the worldwide epidemic. Winner of the Distinguished Scholarly Book Award, National Communication Association. 2004. Order Book	Journal of Health Communication Studies in Family Planning African Newsletters Freedom First How Combating AIDS was published in Chinese
	Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out... Winner of the Distinguished Scholarly Book Award, National Communication Association. 2000. Order Book	International Journal of Intercultural Relations
	This resource book introduces readers to the E-E literature from historical, theoretical, and practical perspectives. Examples of successful E-E designs, theories, and applications make this a useful and practical volume to scholars, administrators, and practitioners in communication, public and behavioral health, social work, and other arenas concerned with strategies for changing people’s behaviors. The book appeals to readers throughout the world Order Book	Journal of Communication Journal of Health Communication Communication Research Trends
	The AIDS pandemic in Africa has hit children particularly hard leaving some 12 million without one or both parents and threatening the lives of millions more. Drawing from 2002 conference sponsored by the Institute for the African Child--"HIV/AIDS and the African Child: Health Challenges, Educational Possibilities"--Singhal and Howard present 15 papers by social scientists, communications and education ... Order Book	Africa Today
	This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development. Winner of the CHOICE 2002 Outstanding Academic Title Award Order Book	"From bullock carts to cyber marts"
	"India's Information Revolution" outlines the historical and social development of India's mass media. It is a must-read communication handbook for any serious student or researcher of India or even communication and development studies. The authors' organize and present benchmark information on the overall media development as well as specific media. In a sense, this book is the handbook of communication and development studies for the Indian Subcontinent. Order Book	"Informally Informative" "The Magic Multiplier" Scientific American Asian Journal of Communication