JAIME HERRERA
Jaime Herrera

CRAFT & FIRE

Craft & Fire is a fictional restaurant that offers its patrons wood-fired pizza and an amazing array of craft beers. The informal and irreverent atmosphere makes Craft & Fire a place to eat, drink and hang out. It is housed in an old brick building that used to be an auto repair shop. Craft & Fire hosts Rockabilly nights with local bands performing. This project consisted of creating an identity mark, stationery, and collateral items including a rectangular box, soda cup, wax wrapping paper, to-go bag, and a six pack.