Online Opinion Piece

Online Opinion Piece drafts due April 28 at 1:30 pm..

Online Opinion Piece due online by May 5 at 1:30 pm. Advise me by e-mail of address where it is posted, and screen-name used if any.

In your Literature Review/Primary Research Report you focused primarily on reporting information about your issue without taking a position, and you have the experience of creating a documentary. For this last major writing assignment, you will focus on one aspect of your report topic in order to advocate for a policy change.  A policy is a course of action.  It can be a statement of principle on which people base their behavior such as an anti-harassment policy at a workplace. Or, it can be a law or rule that regulates behavior such as setting up cameras to catch traffic violations at busy intersections.  

 

You will write in the genre of an opinion piece or "op ed." This is normally a text that expresses an opinion and is commonly published by newspapers, magazines, and advocacy websites. The best opinion pieces are supported by research.  Yours must draw upon the secondary sources and/or primary research featured in your Literature Review/Primary Research Report (you are welcome to add new research as necessary.) Because you will be posting this opinion piece on your website, you will be writing it for the discourse community of your website viewers.  

 

This is a persuasive, argumentative piece. Therefore, you will need to use each of the rhetorical strategies of logos, pathos, and ethos – in varying degrees – in order to strengthen the acceptance of your course of action.  Review these by looking at Chapter 4, pages 80-85 in your Compose, Design, Advocate textbook.  

 

Compose:  You will write an online opinion piece on some aspect of your literature review/research report.  Based on your research, what kind of policy change would you like to see?  What course of action should be taken?  This change that you are advocating for should be specific.  For example, instead of simply advocating that UTEP students need to recycle more, suggest what policy changes and/or actions would encourage UTEP students to recycle more. Perhaps recycle bins should be located in areas of campus that students frequent, such as in the Union and Library.   

Design:  As you begin, read Chapter 13 in Compose, Design, Advocate on “Analyzing Editorial and Opinion Pieces.”  (In general, an editorial is written by the editors of a newspaper, whereas an opinion piece is written by writers who submit the piece to the newspaper for publication.  The authors of the textbook use these terms interchangeably.)  As you read, analyze the genre of an editorial or opinion piece by examining the writing samples in the chapter.  Analyze their purposes, contexts, arrangements, and publication media.  

Design Plan:   

  • What research will be most persuasive for your audience?  Be sure to cite sources. 
  • How you will use logos, pathos, and—most important for an opinion piece—ethos? 
  • In what order will you arrange your ideas? 
  • How will you use illustrations or other graphics? How will you design the layout?

  

Product Testing: You will peer review in class, through the Writing Center, or with your instructor. You’ll also receive comments from the evaluators. 

Advocate:  Submit your opinion piece draft and final draft in the submissions area of Blackboard.  Be sure to use APA in-text citations and include a correctly formatted reference page. 

 

Key Elements Checklist:

ü       500-750 words (no title page or abstract needed)

ü       Emphasize the policy change

ü       Use concise language

ü       Use and cite effective research--2 to 3 sources (include reference page)

ü       Create an effective design (visuals, layout, color, text wrapping) as this will be an online product

 

Assessment Rubric for Online Opinion Piece

   

CATEGORY

 

A

 

B

 

C

  

D

 

F

 


Policy change:

 

 20 pts. 

 


The policy change is clear and specific.


The policy change is fairly clear and specific.

 
The policy change needs to be clearer and/or specific, though overall it is adequate.

 
The policy change needs to be significantly clearer and/or more specific.

 
The policy change is not at all clear and/or specific.

 
Ethos:

 

 15 pts.


The writer uses strong arguments and introduces evidence to show high quality sources.

 

 
Most of the writer's arguments and evidence is strong. Quality of sources is evident.

 
The writer's arguments and evidence are uneven in quality, though overall they are adequate.  Source quality appears questionable.

 
One or more of the writer's arguments and evidence is significantly weak.  Source quality appears poor.

 
The writer did not use any effective arguments or evidence. Source quality is poor or unknown.

 
Pathos:

 

 15 pts.

 

 


The writer uses effective strategies to appeal to the reader's values and beliefs.


Most of the writer's appeals to the readers' values and beliefs are effective.


The writer's appeals to the readers' values and beliefs are uneven, though overall they are adequate.


One or more of the writer's appeals to the readers' values and beliefs are significantly inadequate.


The writer did not use any effective appeals to the readers' values and beliefs.

 
Logos:

 

  15 pts.

 

 

 


The writer's organiza-tion and logic is strong.


Most of the writer's organiza-tion and logic is strong.


The writer's organization/ and logic is uneven; overall they are adequate.

 


The writer has at least one major problem with organization and/or logic.

 
The writer did not use effective organization and/or logic.

   

CATEGORY

 

A

 

B

 

C

  

D

 

F

 

 

Research:

 

 

 

10 pts.

 

Research effectively supports the argument and is correctly cited, both in-text and on Reference page or notes.

 

Most of the research supports the argument and is correctly cited both in-text and on Reference page or notes.

 

The research is uneven in quality, though overall it is adequate, and it is mostly correctly cited both in-text and on Reference page or notes.

 

 

 

Significant portion of research fails to support the argument and/or is incorrectly cited either in-text and on Reference page or notes.

 

No research and/or fails to support the argument and/or is incorrectly cited either in-text or on Reference page or notes.

 

Writing Fluency: 

 

 

15 pts.

 

There are few, if any, errors. Writing is clear and concise.

 

There are a few surface errors but they are not distracting. Writing is clear and concise.

 

Some surface errors are distracting, though they don't impede overall communica-tion. Writing is mostly clear and/or a bit wordy.

 

Surface errors sometimes make it difficult to understand the writer's message. Writing is generally unclear and/or wordy.

 

 

 

 

Surface errors make it very difficult to understand the writer's message. Writing is unclear and/or wordy.

 

 

CATEGORY

 

 

A

 

 

B  

 

 

C

 

 

D

 

 

F

 



 

Design:          

 

 

10 pts. 

 

Design is profession-al and intended for an online audience. Text wrap and graphics are used as needed.

 

Design is mostly professional and intended for an online audience. Text wrap and graphics are used as needed.

  

 

Design somewhat professional and somewhat intended for an online audience. Text wrap and graphics could have been better implemented. 

 

Design is not visually appealing; there is minimal consideration for an online audience. 

 

There is no design and no consideration for an online audience.

*Rubrics are subject to minor changes. Students will be notified if changes occur.

 

OW 12/08

For educational purposes only.

 

Owen M. Williamson - Education Bldg 211E - phone: (915) 747 7625 - fax: (915) 747 5655

The University of Texas at El Paso - 500 W. University Ave. - El Paso, TX 79968
Important Disclaimer

Creative Commons License
Open Courseware | OCW |This work is dedicated to the Public Domain..