Wagging Tails is a fictional dog food company that makes organic and non-GMO food and treats. Their clients are typically young or middle-aged pet owners who only feed their dogs the highest quality of food. My inspiration behind this branding came from being playful and natural yet maintaining the high-quality feel of the products that the customer could rely on.
This project involved a combination of stationary design, packaging, as well as additional collateral items to tie the brand together as a whole.