Books

Books

Book	About the Book	Reviews (click link to read more)
	This collection of 10 original essays honors the intellectual legacy of *Professor Everett M Rogers* (1931-2004), a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on social change topics that not only piqued Rogers’s curiosity, but to which he made seminal and lasting contributions. Overall, this book demonstrates the diversity of Rogers’ contributions to the fields of communication science, marketing, organizational change, sociology, and social psychology. Each essay illustrates some of his insights in practice. Together they add up to a stimulating picture of social change approaches which are effective across disciplines, and which will serve as a starting point for future scholarship and practice. Order Book	Journal of Creative Communications Digital Opportunity American Journal of Preventive Medicine
	Conventionally, analysts of social change perceive organizational initiatives in binary terms: for instance, projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualistic sentiment, this important book argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action. Order Book	The Tribune (India) Bhaswati Das IIMB Management Review Dawn (Reviewed by Moniza Inam)
	From Book News, Inc. Singhal (communication, Ohio U.) and Rogers (communication and journalism, U. of New Mexico) synthesize lessons learned about effective HIV/AIDS prevention programs around the world, emphasizing communication strategies. They also suggest directions for more effective programs to control the worldwide epidemic. Winner of the Distinguished Scholarly Book Award, National Communication Association. 2004. Order Book	Journal of Health Communication Studies in Family Planning African Newsletters Freedom First How Combating AIDS was published in Chinese
	Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out... Winner of the Distinguished Scholarly Book Award, National Communication Association. 2000. Order Book	International Journal of Intercultural Relations
	This resource book introduces readers to the E-E literature from historical, theoretical, and practical perspectives. Examples of successful E-E designs, theories, and applications make this a useful and practical volume to scholars, administrators, and practitioners in communication, public and behavioral health, social work, and other arenas concerned with strategies for changing people’s behaviors. The book appeals to readers throughout the world Order Book	Journal of Communication Journal of Health Communication Communication Research Trends
	The AIDS pandemic in Africa has hit children particularly hard leaving some 12 million without one or both parents and threatening the lives of millions more. Drawing from 2002 conference sponsored by the Institute for the African Child--"HIV/AIDS and the African Child: Health Challenges, Educational Possibilities"--Singhal and Howard present 15 papers by social scientists, communications and education ... Order Book	Africa Today
	This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development. Winner of the CHOICE 2002 Outstanding Academic Title Award Order Book	"From bullock carts to cyber marts"
	"India's Information Revolution" outlines the historical and social development of India's mass media. It is a must-read communication handbook for any serious student or researcher of India or even communication and development studies. The authors' organize and present benchmark information on the overall media development as well as specific media. In a sense, this book is the handbook of communication and development studies for the Indian Subcontinent. Order Book	"Informally Informative" "The Magic Multiplier" Scientific American Asian Journal of Communication
	There’s a myth that educational TV and media for young people and adults have to be dull and serious, that it cannot be fun, engaging and entertaining. This publication questions this myth. We believe that one can address serious social issues through popular, entertainment media genres. Entertainment-Education (E-E or edutainment from now on) strategies for social change use traditional and nontraditional entertainment formats and the power of their narrative attributes, to engage mass audiences to question their existing realities and mobilize for social change. E-E strategies produce pop culture with a purpose.