Broken Secondhand Stories is a branding set I created which includes a logo, stationary, and packaging. For the logo I was inspired by nature, the strength of animals such as the grizzly bear, and the concept that they are recycling old boots. I kept the same concept for the stationary, however, as I moved on to the packaging I looked more to urba culture. I took ideas from graffiti art and sillouettes for the illustrations. The materials are all reusable and recyclable, keeping with the store's overall concept.
